Marisol Escorza
Marisol Escorza
I design meaningful digital experiences for real people, where UX and brand strategy meet.
Short facts
What / UX & Brand Experience Designer
What / UX & Brand Experience Designer
What / UX & Brand Experience Designer
What / UX & Brand Experience Designer
What / UX & Brand Experience Designer
Shaping clarity and impact in complex contexts
Shaping clarity and impact in complex contexts
Shaping clarity and impact in complex contexts
Shaping clarity and impact in complex contexts
Shaping clarity and impact in complex contexts
Focus / Strategic UX · Brand Experience · Ethical Innovation
Method / Aligning user needs, brand identity, and business goals
Sectors / Health · Education · Sustainability · Civic Tech
Location / Girona & Barcelona (hybrid) · Remote EU
Focus / Strategic UX · Brand Experience · Ethical Innovation
Method / Aligning user needs, brand identity, and business goals
Sectors / Health · Education · Sustainability · Civic Tech
Location / Girona & Barcelona (hybrid) · Remote EU
Focus / Strategic UX · Brand Experience · Ethical Innovation
Method / Aligning user needs, brand identity, and business goals
Sectors / Health · Education · Sustainability · Civic Tech
Location / Girona & Barcelona (hybrid) · Remote EU
Focus / Strategic UX · Brand Experience · Ethical Innovation
Method / Aligning user needs, brand identity, and business goals
Sectors / Health · Education · Sustainability · Civic Tech
Location / Girona & Barcelona (hybrid) · Remote EU
Focus / Strategic UX · Brand Experience · Ethical Innovation
Method / Aligning user needs, brand identity, and business goals
Sectors / Health · Education · Sustainability · Civic Tech
Location / Girona & Barcelona (hybrid) · Remote EU
Awards / BID Madrid 2018 – Digital Design Mention
Awards / BID Madrid 2018 – Digital Design Mention
Awards / BID Madrid 2018 – Digital Design Mention
Awards / BID Madrid 2018 – Digital Design Mention
Awards / BID Madrid 2018 – Digital Design Mention
Design for All Award, ONCE Foundation.
Design for All Award, ONCE Foundation
Design for All Award, ONCE Foundation
Design for All Award, ONCE Foundation
Design for All Award, ONCE Foundation
Selected projects
(2025)
Missliv: Listen, Design, and Make an Impact.
Starting from a clear challenge, the lack of digital solutions aligned with healthy and sustainable eating habits, I designed a complete product, validated with users and guided by data, empathy, and purpose.
Starting from a clear challenge, the lack of digital solutions aligned with healthy and sustainable eating habits, I designed a complete product, validated with users and guided by data, empathy, and purpose.
Starting from a clear challenge, the lack of digital solutions aligned with healthy and sustainable eating habits, I designed a complete product, validated with users and guided by data, empathy, and purpose.
Starting from a clear challenge, the lack of digital solutions aligned with healthy and sustainable eating habits, I designed a complete product, validated with users and guided by data, empathy, and purpose.
Starting from a clear challenge, the lack of digital solutions aligned with healthy and sustainable eating habits, I designed a complete product, validated with users and guided by data, empathy, and purpose.
User research & problem framing
User research & problem framing
User research & problem framing
User research & problem framing
User research & problem framing
Information architecture & UX/UI design
Information architecture & UX/UI design
Information architecture & UX/UI design
Information architecture & UX/UI design
Information architecture & UX/UI design
User validation & product evolution
User validation & product evolution
User validation & product evolution
User validation & product evolution
User validation & product evolution
(2024)
Prototyping Collaborative Meetings
I created a functional prototype for an internal booking app that fosters creative and collaborative meetings. I designed key scenarios, a coherent interface, and flows validated with real users, all within the visual language of a digital music platform.
I created a functional prototype for an internal booking app that fosters creative and collaborative meetings. I designed key scenarios, a coherent interface, and flows validated with real users, all within the visual language of a digital music platform.
I created a functional prototype for an internal booking app that fosters creative and collaborative meetings. I designed key scenarios, a coherent interface, and flows validated with real users, all within the visual language of a digital music platform.
I created a functional prototype for an internal booking app that fosters creative and collaborative meetings. I designed key scenarios, a coherent interface, and flows validated with real users, all within the visual language of a digital music platform.
I created a functional prototype for an internal booking app that fosters creative and collaborative meetings. I designed key scenarios, a coherent interface, and flows validated with real users, all within the visual language of a digital music platform.
Interaction design & UI components
Interaction design & UI components
Interaction design & UI components
Interaction design & UI components
Interaction design & UI components
User flows & high-fidelity prototyping
User flows & high-fidelity prototyping
User flows & high-fidelity prototyping
User flows & high-fidelity prototyping
User flows & high-fidelity prototyping
User testing & experience refinement
User testing & experience refinement
User testing & experience refinement
User testing & experience refinement
User testing & experience refinement
(2018)
IBT Platform
I designed the experience of this public platform to translate complex data into actionable decisions. It was adopted early on by regional governments and gained international recognition for its inclusive approach.
I designed the experience of this public platform to translate complex data into actionable decisions. It was adopted early on by regional governments and gained international recognition for its inclusive approach.
I designed the experience of this public platform to translate complex data into actionable decisions. It was adopted early on by regional governments and gained international recognition for its inclusive approach.
I designed the experience of this public platform to translate complex data into actionable decisions. It was adopted early on by regional governments and gained international recognition for its inclusive approach.
I designed the experience of this public platform to translate complex data into actionable decisions. It was adopted early on by regional governments and gained international recognition for its inclusive approach.
Information architecture & UX flows
Information architecture & UX flows
Information architecture & UX flows
Information architecture & UX flows
Information architecture & UX flows
UI design & visual storytelling
UI design & visual storytelling
UI design & visual storytelling
UI design & visual storytelling
UI design & visual storytelling
Stakeholder management & technical feasibility
Stakeholder management & technical feasibility
Stakeholder management & technical feasibility
Stakeholder management & technical feasibility
Stakeholder management & technical feasibility
Crafting experiences for real people
Designing for real people means embracing complexity, understanding needs, contexts, and constraints. I see design as a process of clarity and care: solving problems with empathy, purpose, and strategic focus.
About me
I'm a UX Designer with a background in brand design and strategy.
I’m a UX Designer with a background in brand design, creative direction, and strategy, and a systemic approach to creating meaningful digital experiences. Over the past 9 years, I’ve worked on projects related to sustainability, health, civic tech, and education, combining user research, strategic thinking, and visual clarity to design with purpose.
My transition into UX was a natural evolution, shaped by years of translating brand strategy into experiences during my time at Liquid Latam, and later by leading end-to-end projects at Surboreal, where I helped define strategic positioning and creative frameworks. This journey has helped me see design not as isolated outputs, but as part of broader systems, where decisions impact people, environments, and long-term relationships.
For me, design is meaningful when it makes complexity understandable and collaboration possible. I’m especially interested in teams where design is seen as a strategic partner, not an afterthought, spaces that value reflection, co-creation, and responsibility.
years
bridging UX, brand, and strategy
sectors of impact
Health · Sustainability · Civic Tech · Education
Bienal Iberoamericana de Diseño, Madrid 2018
Social Impact & Inclusive Design
I'm a UX Designer with a background in brand design and strategy.
I’m a UX Designer with a background in brand design, creative direction, and strategy, and a systemic approach to creating meaningful digital experiences. Over the past 9 years, I’ve worked on projects related to sustainability, health, civic tech, and education, combining user research, strategic thinking, and visual clarity to design with purpose.
My transition into UX was a natural evolution, shaped by years of translating brand strategy into experiences during my time at Liquid Latam, and later by leading end-to-end projects at Surboreal, where I helped define strategic positioning and creative frameworks. This journey has helped me see design not as isolated outputs, but as part of broader systems, where decisions impact people, environments, and long-term relationships.
For me, design is meaningful when it makes complexity understandable and collaboration possible. I’m especially interested in teams where design is seen as a strategic partner, not an afterthought, spaces that value reflection, co-creation, and responsibility.
years
bridging UX, brand, and strategy
sectors of impact
Health · Sustainability · Civic Tech · Education
Bienal Iberoamericana de Diseño, Madrid 2018
Social Impact & Inclusive Design
Digital Product
Experience Design
User Research
UX/UI Design
Information Architecture
Wireframing & Prototyping
Cross-platform Design
Usability Testing
Branding & Visual
Brand Strategy
Creative Direction
Visual Identity
Naming
Design System
Art Direction
Web Design
Digital Product
Experience Design
User Research
UX/UI Design
Information Architecture
Wireframing & Prototyping
Cross-platform Design
Usability Testing
Branding & Visual
Brand Strategy
Creative Direction
Visual Identity
Naming
Design System
Art Direction
Web Design
And this is my career
UX/UI Designer | Brand Designer
2019 -Present
Designing digital products and experiences with purpose, combining research, usability, and visual coherence. I’ve worked independently and in collaboration with multidisciplinary teams in health, sustainability, education, and civic innovation.
Master’s in Interaction Design & UX
2022-2025 — UOC, Barcelona
Focused on user-centered design, information architecture, prototyping, and usability testing. This academic journey became a turning point in my practice, shaping a more strategic, intentional and people-first approach to digital product design.
Design Director · Liquid Latam
2015 - 2019
Led creative processes and visual systems across multidisciplinary teams. Contributed to large-scale projects such as sustainability reports, civic platforms, and transition branding.
Why me?
Designing with clarity, care, and collaboration
I connect strategy and user experience
I connect strategy and user experience
I connect strategy and user experience
I connect strategy and user experience
I connect strategy and user experience
I turn strategic goals and user needs into design decisions that are clear, thoughtful, and grounded in both purpose and usability. My focus is always on aligning teams, concepts, and outcomes with meaning.
I turn strategic goals and user needs into design decisions that are clear, thoughtful, and grounded in both purpose and usability. My focus is always on aligning teams, concepts, and outcomes with meaning.
I turn strategic goals and user needs into design decisions that are clear, thoughtful, and grounded in both purpose and usability. My focus is always on aligning teams, concepts, and outcomes with meaning.
I turn strategic goals and user needs into design decisions that are clear, thoughtful, and grounded in both purpose and usability. My focus is always on aligning teams, concepts, and outcomes with meaning.
I turn strategic goals and user needs into design decisions that are clear, thoughtful, and grounded in both purpose and usability. My focus is always on aligning teams, concepts, and outcomes with meaning.
I design for complexity, not assumptions
I design for complexity, not assumptions
I design for complexity, not assumptions
I design for complexity, not assumptions
I design for complexity, not assumptions
I bring experience from real-world and socially relevant contexts, where design means navigating ambiguity, adapting to limitations, and still delivering with care and coherence.
I bring experience from real-world and socially relevant contexts, where design means navigating ambiguity, adapting to limitations, and still delivering with care and coherence.
I bring experience from real-world and socially relevant contexts, where design means navigating ambiguity, adapting to limitations, and still delivering with care and coherence.
I bring experience from real-world and socially relevant contexts, where design means navigating ambiguity, adapting to limitations, and still delivering with care and coherence.
I bring experience from real-world and socially relevant contexts, where design means navigating ambiguity, adapting to limitations, and still delivering with care and coherence.
I co-create with trust and intention
I co-create with trust and intention
I co-create with trust and intention
I co-create with trust and intention
I co-create with trust and intention
I collaborate with teams, not around them. I ask questions, give feedback, and help align diverse perspectives into shared progress. For me, collaboration is not a method, it’s a mindset rooted in strucure and care.
I collaborate with teams, not around them. I ask questions, give feedback, and help align diverse perspectives into shared progress. For me, collaboration is not a method, it’s a mindset rooted in strucure and care.
I collaborate with teams, not around them. I ask questions, give feedback, and help align diverse perspectives into shared progress. For me, collaboration is not a method, it’s a mindset rooted in strucure and care.
I collaborate with teams, not around them. I ask questions, give feedback, and help align diverse perspectives into shared progress. For me, collaboration is not a method, it’s a mindset rooted in strucure and care.
I collaborate with teams, not around them. I ask questions, give feedback, and help align diverse perspectives into shared progress. For me, collaboration is not a method, it’s a mindset rooted in strucure and care.
Testimonial
See what others say about me
I’ve worked with people from different backgrounds and roles, across teams, sectors, and countries. These collaborations taught me how to adapt, listen, and move forward together. Here’s what some of them have shared.
Testimonial
See what others say about me
Let's get in touch
Let’s connect to explore how design can create value together.
UX & Brand
Experience Designer
Follow me on Linkedin
Marisol Escorza
©2025
UX & Brand Experience Designer
Marisol Escorza
Follow me on Linkedin
© 2025